Funlab Booking flow
Funlab is an entertainment company that creates social, activity-based experiences like bowling, mini golf, and arcade gaming. Operating across Australia, New Zealand, and the U.S., it focuses on bringing people together through fun, immersive venues designed for groups and shared experiences.
Client
Funlab
Role
UX/UI Design
Design system set up
Collaborators
BA, PO, Front & back end Developers, QA, Data Analytics.
Duration
6 months
Current flow audit
A deep dive into the existing user journey to identify friction points. By analysing user behaviour and drop-off data, I highlighted the key areas where the experience was failing to convert.
The User Flow
The goal was to create a seamless and user-friendly booking experience that aligned with customer expectations. By understanding customer preferences and pain points, the booking process was enhanced to be more intuitive and efficient.
Enhancing the experience with an optimised design system
The design system was optimised by creating new components, ensuring a seamless and engaging user experience.
A scalable flow for multi-brand integration
The booking flow was built alongside a flexible system, allowing for efficient design across 8 brands while maintaining consistency and scalability.
Results
The optimised booking flow led to a substantial increase in online bookings. By creating a more user-friendly and efficient booking process, Funlab was able to convert more website visitors into paying customers.
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Increase in Digital Revenue
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Increase in Digital Visits
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Increase in Conversion for Booking Flow
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