From strategy to scalable impact
I am a Senior Product Designer with over 7 years of experience crafting impact-driven digital solutions for complex B2B and B2C environments. Currently based in Lisbon, my career has been forged within globally recognised agencies such as Dentsu, KPMG, and VML. This background has instilled in me a rigorous design discipline and the ability to navigate high-stakes projects, transforming intricate business requirements into intuitive, user-centred experiences.
Specialising in Design Systems & scalability
I don’t just design screens, I build the frameworks that allow products to grow. My core expertise lies in Design System Architecture, where I focus on creating atomic, token-based libraries that bridge the gap between design and engineering. By prioritising documentation, component governance, and scalability, I help teams reduce technical debt and significantly accelerate their time-to-market while maintaining absolute visual consistency.
Commitment to accessibility and craft
I believe that exceptional design is inherently inclusive. I integrate accessibility standards at the foundational level of every project, ensuring that digital products are usable by everyone, regardless of their abilities. My approach combines a keen eye for minimalist, high-fidelity UI with a pragmatic UX methodology, ensuring that every interaction is not only visually stunning but also solves a tangible problem for the end user.
